DON’T POST PRICES
DO showcase your products by asking questions and hosting fun contests. Your fans don’t want to be sold. They want to feel connected and important to your business. Instead of posting a centerpiece with the sale price, post two side by side with a question such as, “Which centerpiece would you put on your holiday table this year?” Contests are a great way to focus in on one specific item. We are seeing an average increase of over 300% in post engagement for SCOOP clients hosting games like hide and seek.
DON’T TREAT YOUR SOCIAL POSTS LIKE ADS
Do share your holiday arrangements in fun and interactive ways. Lifestyle posts* are highly effective on social. Feature arrangements in mid creation with a designer or introduce a customer service rep with his or her “favorite” holiday gift idea, instead of posting images from your website with the SKU and price. *Lifestyle posts are social posts featuring the inner workings of your business. An easy way to remember this is “a day in the life of…”
DON’T OFFER LAST MINUTE “DEALS” ON DELIVERIES
Do reward shoppers who order early. Sure posting deals on cooler arrangements or gifts is effective for last minute shoppers, but when it comes to deliveries you will set yourself up for a smoother holiday if you offer the biggest deal in the early part of December. This prevents last minute panic to locate flowers and extra staff.
Remember: Anyone can point, click and update. Posts, tweets and updates need to have a strategy in order to be seen and heard.