Monthly Archives: July 2012
A Postcard Poem
Traditional and elegant with its beauty unmatched,
Our fall postcard is your shops print marketing match.
Two versions are available that will suffice,
They include a mailer with a coupon, or an insert, the choice is nice.
Send it to your customers or the ones soon to be,
Insert them into the paper before the Fall jubilee.
Reduce your purchases and inventory waste
With our spectacular arrangements, the pictures are in place.
Include it with your deliveries, or place it in a hand with a smile,
We’ve made it easy, everything is set, only your shop’s name and logo are customizable.
So order now, you will not regret
Beneva Solutions is here for you, we will take care of the rest.
-YOUR team at Beneva Solutions
Calendar Consciousness
The 2013 everyday wall calendar from Beneva Solutions is more than just a calendar, it’s a 12-month custom marketing piece made specifically for your customer. We didn’t reinvent the wheel, we reinvented the calendar. Offered to local florist exclusively, this calendar is the first of its kind in the industry. Never before has a calendar had this many custom options, all of them including NO third parties. Only your shops name, that’s it.
In addition to your logo being featured every month, you have 12 customizable coupons. This feature allows you to pick and choose what products and promotions will be offered during a specific time throughout the year. If customizing is not your forte, Beneva Solutions is happy to have someone assist with the process.
So far we’ve got a 2013 everyday wall calendar never before seen, with custom options and NO third parties. If that weren’t enough the calendar also includes a flower/plant care information page, as well as an educational page showing customer satisfaction as a result of placing their order locally, rather than through a national online retailer. For the tech-savvy shops, QR codes are available to promote your floralapp®.
Now let’s talk value, something this calendar knows a thing or two about. At the offered cost, it’s hard to beat the bang for the buck. Your shop receives year round recognition, and not just from the person with the calendar. Those are coupons people! A bargain shopper’s accepted currency, if you will. There’s value in those coupons, especially coupons for flowers. Brand them as a gift, brand them as a reminder, but they WILL BE branded. Need I say CUSTOM again? Your logo, your coupons, your calendar. It’s just that simple.
-YOUR team at Beneva Solutions-
SNEAK-PEAK: Just Released Spode Holiday Express Train 2012!
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Here it is, the Spode Holiday Express Train II! This container was just released and we are giving you a sneak-peak at the beautiful craftsmanship and allowing you first dibs at reserving yours.
click here to enlarge image
The Spode Holiday Express Train is not only a gorgeous container for arrangements, but it also serves a purpose beyond the life of your customer’s flowers. This unique gift is the second edition of the series and will be sure to keep your customers coming back every holiday season to shop with you. Spode Holiday Express Trains were designed by the Conforti Collection and manufactured by Spode to provide local florists an exclusive item that is unique to your shop. When you buy a Conforti Collection Spode Train you will also be listed on our website as an exclusive dealer. You will not find these trains anywhere else!
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FEATURES:
- Limited in Production
- Codified on LocalFlowerShop.com
- Authentic & Numbered
- Comes in a Collectors Box
- Unique Design
- Manufactured by Spode
- 2 Gifts in 1
- Only Sold by Local Florists
To locate a dealer nearest you, please click here. We are now taking reservations for these trains, please remember that quantities ARE limited. Call us at 1-866-768-2420 or email us at info@conforticollection.com to reserve yours and become an exclusive dealer.
All our best,
Your Beneva Solutions Marketing Team
Developing a Marketing Budget for Your Flower Shop!
Many business owners think that as soon as they open their doors customers will come pouring in (“if you build it, they will come” mentality). However, the cold-hard truth is that it takes repetitive branding by way of marketing and advertising efforts to truly expand and grow. We all do not enjoy dipping into our pockets when we’ve worked hard for those monies, but if you plan to grow and make more profits you must INVEST in marketing and advertising efforts. It is essential in any business to develop a concise marketing budget to fit the needs of that particular business, and like anything else, it requires a little bit of effort to get it right. We’ve come up with some fairly simple steps to help get you started in developing a budget for your shop.
# 2: Make a list of different marketing and advertising strategies you would like to use. Brainstorming on how to promote to different target audiences can really help here. Some ideas may be thrown out while making this list because they cost too much money, but it is still important to list those things as a reference for when you ARE able to have a larger marketing budget. You need to be creative in this step!
# 4: Determine your priorities. It is also important when developing a marketing plan budget to determine what your priorities happen to be. You may find that implementing one or two high cost strategies is more important and effective than several low cost options.
#6: Pick a date to begin implementing these ideas and stick with it! It is also beneficial to find a marketing company that can help you with these needs. Remember that advertising and marketing results are highly based on repetition and branding!
All our best,
Your Beneva Solutions Marketing Team
CLICK HERE to chat with one of our marketing professionals
CLICK HERE to email one of our marketing professionals
Establish a COMMITMENT with your customers – PROPOSE to them this summer!
Commitment is a big thing, which is why even the most dedicated of us get rattled when you mention the big “C” word. However, commitment is a beautiful thing as well, it ties things together with a stronger bond and it solidifies a deeper relationship of some sort. Why should business be any different?
This summer, we invite you to “propose” to your customers to develop a solid commitment with them. What better way to do so than with floralapp®? You see, floralapp® not only acts as a quick and efficient way to send flowers, it also helps you, the florist, to commit your customers to YOU. The next time they need to send flowers, they will be doing so the quick and easy way, through YOUR floralapp®.
More customers are shopping from their phone now more than ever, and the ecommerce industry expects that number to rapidly increase over the next several years. The truth is, we are a generation that has been groomed into quick and easy. We want things fast, we want them our way, and in the easiest way possible. floralapp® helps you deliver this ability to your customers. If you dont want to take our word for it, watch the video below and see what YOUR customers are saying about mobile shopping for flowers.
Haven’t yet taken the time to look at how to get floralapp® to work for your shop? Well, the time to get in is NOW. We have already seen a price increase on the mobile app, and that number will only increase with market and economic changes. Get grandfathered into a beautiful price before your the last one in the industry left without a mobile app.
After you’ve taken the step to sign your shop up for floralapp®, promote the fact that you now have a mobile app for your customers to shop from. One way to do this is to utilize our free marketing material that is given to you when you first register to become a floralapp® member. Another way is to solicit downloads is through your receipt confirmations that go out to your customers (see an example of this here). We also have the top 10 ways to promote your floralapp® on our floralapp® blog, feel free to use these marketing ideas to promote your shop’s floralapp®.
Take a minute or two and speak in a live chat with one of our representatives. Otherwise, feel free to contact us by email or by phone, (800) 560-0501. We are always available to answer your questions.
All our best,
Your Beneva Solutions Marketing Team