1. Size: Did you know that most of us absorb over 3,000 visual marketing messages a day? No wonder successful floral websites display large, high quality images that are quick to grab a browser’s attention. Consider these two examples. Which row of designs are you more attracted to?
2. Mobile: Did you know that the average American spends 162 minutes a day on their smartphone? As florists, we want our customers to become engrossed in our offerings and purchase. Mobile websites allow this to happen because our customers are provided a user interface that is responsive and easier to manipulate than a standard website.
3. Apps: Did you know 86% of the time spent on mobile phones is through an app? Apps use mobile features unlike a website, such as “Push” notifications. Notifications are similar to a mailer because they are an effective way to share specials with targeted customers. Notifications can also be location based when an app is integrated with GPS tracking. With this feature, offers can appear on a customer’s phone when they drive by a specified location.
BOTTOM LINE: As mobile use increases, florists need to adjust their online retailing efforts by looking for websites that offer a mobile version and integrate with an app.
Don’t believe us… See for yourself.
Take a look at your Google Analytics for the past six months. We are confident you will see an increase in search results by device.