As our businesses grow and evolve, it’s important to periodically review even the most entrenched policies and procedures and ask ourselves if the current way is working optimally, or if changes can be made to become more efficient or more profitable.
One area that business owners often overlook is their operating hours. It’s easy to say: “we’ve always done it this way,” but when is the last time you examined this policy or used data to justify why you close your doors when you do?
Traditional business hours are often 9-to-5, but most flower shops are not traditional businesses. As we strive for exceptional customer service, it’s important to clearly understand the demands of our customers and try to make their shopping experience as convenient as possible.
Holidays especially are important times to think of customer convenience. If you are closed on Memorial Day, for example, how many customers are you losing that want to purchase flowers on their way to visit the grave of a loved one? There is still funeral work, birthdays, anniversaries and more. If your customer chooses to send flowers for one of these occasions, and you are not open, you are guiding them right to your competition.
What are your thoughts? Are your operating hours set in stone? If so, why do you think your operating hours are optimal for your business? Click here to join the discussion on Facebook and let us know your feelings.