You’ve ordered your holiday brochure, but the BIG questions are still lingering. We’ve discussed in length grass root methods like adding your marketing materials to deliveries and handing them out at the counter, but how do you plan to reach those less active customers? Do you have a strategy that will bring new customers to your shop?
The answer is simple… Direct Mailings
Here are 2 Options to Determine Your Mailing List
Option 1: Pull a list of last year’s holiday customers. If this total is less than your total number of marketing materials you can go back an additional year.
Option 2: Purchase a list of households in your delivery zip codes from your local mail house. If you do not have a working relationship with a mail house we highly suggest you start building one. This will make future marketing efforts much easier.
TIP: Be sure to have your materials in mailboxes the week prior to your holiday and if you plan to insert your materials into the local newspaper we suggest the Sunday before.
Need more direction? Contact us at (866) 768-2420.