I have to say, after returning from an advisory board meeting that Teleflora just held in Nashville TN, it is clear that RTI is not resting on its laurels as the largest used technology in the florist industry by some of the very best florists. RTI is listening to the retail florists and their users. The new developments that will be released are going to be some of the most cutting edge developments that will enable us to operate our shops with improved logistics maximizing efficiency.
Teleflora shared industry facts and retailing obstacles we are all facing as an industry. What I find is most impressive is that RTI has handpicked retail florists to work on developments of RTI technology as well as opening discussions on how to improve the florist to florist model. As far as I can see, there is no one else bringing florists together anymore, sharing strategies and looking to us (their customers) for solutions for the retailing challenges we are all facing.
Having invested in RTI back in 1995, the very first conference I attended was in Nashville, where we were this week. All I remember was I could sleep for days from all the ideas shared by florists and RTI developing the tools to execute what we needed. Here we are 18 years later and I have to say, I don’t know that I could have built Beneva Flowers into what it is today without RTI.
It was refreshing to hear and agree with several of the members who thanked RTI for the exceptional support they provide every member. Especially today, I have yet to see a company I can call for support that the person who answers the call actually handles the question at hand ON THE SPOT. It is a relief to know when I am using a new feature, I can pick up the phone and get an answer almost instantly.
The biggest change I am not happy with is a wire service I pay dues to that claims to be battling the war on direct ship flowers and doing the same to secure the customer. When a company takes an order and direct ships it, they only benefit one entity, their own. When Teleflora gets an order, they depend on us to complete the transaction and experience. I am glad to have some part of a transaction rather than none. Keep up the good work.
Arthur F. Conforti, PFCI