Did you know that, Thanksgiving weekend (Thursday thru Cyber Monday), consumers spent over 6.6 billion dollars online? That is 24% more than last year. How did your shop do? It is no secret that shoppers today are willing to put in the time and effort to find the best product for the best deal. It is our job to ensure that they can find our shops online.
Here are TWO digital marketing areas we suggest you double check before the last minute holiday rush.
1. Floral Directories: As a small business you have to count every penny. This is why online directories like, LocalFlowerShop.com, are so helpful. By having up to date memberships on sites like these, their marketing dollars will help you attain out of town customers seeking to work with local florists. If you are not on a directory, now is the time to join. If you are, be sure to log in and verify that your phone number, address, and web addresses are up to date. It is also a good idea to add a few seasonal arrangements to your listing where applicable.
2. Social Media: Did you know 78% of consumers are more likely to make a purchase based on a business’ social media posts? With statistics like these you cannot afford to ignore these sites. At the very minimum we suggest double checking your web addresses and phone numbers on Facebook, Google+ and Yelp because these three social platforms drive the most mobile traffic to e-commerce sites like yours.
If you have questions or need help please contact us at (866)768-2420.