Comments for Beneva Solutions – Floral Marketing – Blog http://www.benevasolutionsblog.com Sat, 09 Jan 2016 14:10:48 +0000 hourly 1 https://wordpress.org/?v=4.4.10 Comment on Would You like to Make Money on a $39.95 Wire-in Order? by David Levine http://www.benevasolutionsblog.com/would-you-like-to-make-money-on-a-39-95-wire-in-order/#comment-27343 Sat, 09 Jan 2016 14:10:48 +0000 http://www.benevasolutionsblog.com/?p=5798#comment-27343 I think the 10.00 delivery fee is becoming a thing of the past with 15-20 more of the norm. Consumers are certainly paying 15-21 in service fee to national companies that do not pass on this fee to the filling florist. Some national companies charge 5-10 for quicker delivery fee that isn’t passed on to the filling florist either.

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Comment on Whatever Happened to the “Make it Nice” Bouquet? by Jordan http://www.benevasolutionsblog.com/whatever-happened-to-the-make-it-nice-bouquet/#comment-27333 Fri, 23 Oct 2015 13:35:00 +0000 http://www.benevasolutionsblog.com/?p=5648#comment-27333 Some interesting points. I think there’s good and bad of customers being more informed about floral arrangements, but I do think adding the caveat that you might use not the exact same flowers as in the pictures online is good.

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Comment on How Wire Services Really Help Retail Florists: Thank You FTD by Ken http://www.benevasolutionsblog.com/how-wire-services-really-help-retail-florists-thank-you-ftd/#comment-27331 Tue, 06 Oct 2015 18:21:57 +0000 http://www.benevasolutionsblog.com/?p=1933#comment-27331 Best solution I’ve found after 34 years in the floral business is to develop your local customer base. There is no money to be made on wire service discount orders! Take the money that you would be loosing to the wire service and apply it to local advertising. Offer your customers a 20% discount, you still come out ahead. With the internet there is very little need for FTD or Teleflora anymore, both have refused to adapt to today’s business world so stop filling FTD.com & Teleflora.com orders. If they can’t find anyone to fill the order customers will soon learn to depend on there local florist again. Just my 2 cents worth………

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Comment on How to Market to a New Generation of Customers by art conforti http://www.benevasolutionsblog.com/how-to-market-to-a-new-generation/#comment-27326 Tue, 22 Sep 2015 16:46:12 +0000 http://www.benevasolutionsblog.com/?p=5605#comment-27326 You couldn’t have said it better. This is so true. The world is going mobile and along with that are apps. Today, due to the complexity of app creation and integration at an enterprise level, mostly large company offer this experience. It is very valuable for smaller business but not yet affordable. Teleflora has a custom app you can use for your own shop. If you wonder why? Not only does it protect you from deceptive order gathering, but makes it easy for your customer to order from you and ONLY you. There is no choice to leave. Attracting the audience with downloads is key. This is the future of retailing so the sooner you start building your audience with downloads the better for your business. With location based offers, you can have deals pop up on a phone when your customer drives by your shop!

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Comment on How to Market to a New Generation of Customers by Miami http://www.benevasolutionsblog.com/how-to-market-to-a-new-generation/#comment-27325 Mon, 21 Sep 2015 12:37:14 +0000 http://www.benevasolutionsblog.com/?p=5605#comment-27325 I think in today’s world you need to have a strong online precense and have an app for your floral business. More and more people are going online and buying right from their mobile device. A mobile friendly precense is a must in today’s market.

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Comment on Ready…Set…FRAUD! by Ryan Putnam http://www.benevasolutionsblog.com/readysetfraud/#comment-27260 Thu, 06 Aug 2015 15:04:11 +0000 http://www.benevasolutionsblog.com/?p=5429#comment-27260 That is the number you should call if you want manual authorization of a credit card in question. It works for Master Card, Visa, Discover and American Express. They ask for your bank number and merchant I.D. -Art

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Comment on Ready…Set…FRAUD! by Tammy http://www.benevasolutionsblog.com/readysetfraud/#comment-27221 Tue, 04 Aug 2015 14:10:55 +0000 http://www.benevasolutionsblog.com/?p=5429#comment-27221 Just wondering the # you said to call that is a visa # is it not? why would you need your teleflora #? Do they have some sort of arrangement with visa?

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Comment on Are Delivery Costs Too High? Consider This Before You Raise Your Prices by Ryan Putnam http://www.benevasolutionsblog.com/are-delivery-costs-too-high-consider-this-before-you-raise-your-prices/#comment-26996 Mon, 27 Jul 2015 19:53:47 +0000 http://www.benevasolutionsblog.com/?p=5407#comment-26996 These are great points of view and are all very valid. The danger is that many customers are seeing “too good to be true pricing” over and over on the web. After they place the order, that’s when they get the surprise – either additional charges tacked on to the order, or less product than anticipated.

Since you really won’t know how many customers you could potentially be losing, I strongly recommend you get these answers from the source that is most important – your customers!

The only truly accurate way I find is an online survey. At Beneva, we have been offering surveys for over 15 years. I can’t run my business based on what I want or what I think my customers want, I need to hear it from them.

Surveys are the only honest way to be informed about what is best for your customers. After all, isn’t that all that matters?
-Art

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Comment on Are Delivery Costs Too High? Consider This Before You Raise Your Prices by Ryan Putnam http://www.benevasolutionsblog.com/are-delivery-costs-too-high-consider-this-before-you-raise-your-prices/#comment-26995 Mon, 27 Jul 2015 19:51:01 +0000 http://www.benevasolutionsblog.com/?p=5407#comment-26995 It needs to become an industry standard. Should everyone need to do this in order to earn a rebate? This may be a good start. We just need standards for our industry.
-Art

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Comment on Are Delivery Costs Too High? Consider This Before You Raise Your Prices by JONI MARIE O'NEILL http://www.benevasolutionsblog.com/are-delivery-costs-too-high-consider-this-before-you-raise-your-prices/#comment-26990 Mon, 27 Jul 2015 17:27:08 +0000 http://www.benevasolutionsblog.com/?p=5407#comment-26990 I respectfully disagree with the thought that it is hard to charge nearly $17.00 for a delivery fee on a $40.00 order. Why? Delivery IS a service and a choice AND one of the things that differentiates us from drop shippers. The customer can either pick up the arrangement and deliver it themselves, or they can pay for the “time” and expense of having their gift delivered by us. With the movement across the Nation to increase the minimum wage to $15.00 and the price of gas, we all should be charging at least $15.00 for delivery, if not more. I agree with Dhiren Pathak, I separate my arrangement out from my delivery fee, my customers like to see exactly what they are paying for and when I send an order out, I always give the same delivery fee to the other florist. I also price my design books slightly higher so I have enough money to cover orders I send out and I too do not receive complaints from the other florists. When flowers and delivery are bundled together, the customer thinks the price they paid was for ALL flowers and can be disappointed when their expectations are not met in value. I am not a drop shipper or discount florist. I am a full service florist that provides same day delivery, usually within a few hours of ordering. We deliver stunning arrangements designed with the best florals I can find and hand delivered and PRESENTED to the recipients. Time is money and customers are willing to pay for it if they believe they are getting value for their money.

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