Beneva Solutions – Floral Marketing – Blog http://www.benevasolutionsblog.com Wed, 03 Feb 2016 21:41:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.10 What’s the Real Hurdle for Farmgirl Flowers That Was Missed by “The Profit” in Last Night’s Episode? http://www.benevasolutionsblog.com/whats-the-real-hurdle-for-farmgirl-flowers-that-was-missed-by-the-profit-in-last-nights-episode/ Wed, 03 Feb 2016 21:40:27 +0000 http://www.benevasolutionsblog.com/?p=5877 Farmgirl Flowers, a San Francisco-based startup company with a unique business model, was featured on CNBC’s “The Profit” this week on Tuesday, February 2nd. Farmgirl Flowers produces a daily bouquet and lets customers choose the size of the bouquet, but they do not let customers choose their own flowers. They also order all of their […]

The post What’s the Real Hurdle for Farmgirl Flowers That Was Missed by “The Profit” in Last Night’s Episode? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
The Profit Farmgirl Flowers edit

CNBC’s “The Profit” host, Marcus Lemonis, left, and Farmgirl Flowers owner Christina Stembel.

Farmgirl Flowers, a San Francisco-based startup company with a unique business model, was featured on CNBC’s “The Profit” this week on Tuesday, February 2nd.

Farmgirl Flowers produces a daily bouquet and lets customers choose the size of the bouquet, but they do not let customers choose their own flowers. They also order all of their flowers from local farmers in the United States.

In the show, Farmgirl Flowers owner Christina Stembel said she’d had trouble raising money for her business and tried to negotiate a deal with show host Marcus Lemonis: Stembel’s original request was $1 million for 5% of the business. Lemonis countered at $1 million for 25%, and negotiations finally ended with an offer from Lemonis of $1 million for 20% of the business and a $500,000 credit. The offer was refused by Stembel.

Arthur Conforti, founder of 30-year-old Beneva Flowers and current owner of Beneva Solutions LLC, watched the show and had this to say:

“It all sounded so wonderful and so sad,” Conforti said. “She (Stembel) was worried about the big guys and not being able to fund her growth. She hit it dead-on, though, with her idea of fewer offerings for optimal value. I couldn’t have said it better myself – that is a model we all need to absorb in the industry.

“Being selective and having options of small, medium, and large sizes are great points. However, the biggest challenge she’ll face – what makes it hard for her to compete – is the cost per acquisition! When cost per acquisition rises above $40, it doesn’t make sense if you don’t have a plan in place for the second order. Some companies have the capital to afford paying $40-60 to acquire a single order, and if they get that second from direct mail, the cost could be cut to somewhere around $20-$30. This is the greatest challenge – making the marketing dollars on a national effort make sense.

“A successful company has to have a truly fine-tuned targeted marketing program. You need to have a secondary plan to make customers permanent; that is the formula that I use, and that has proven to be successful time and time again.”

The post What’s the Real Hurdle for Farmgirl Flowers That Was Missed by “The Profit” in Last Night’s Episode? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Valentine’s Weekend is Almost Here…Are YOU Ready? http://www.benevasolutionsblog.com/valentines-weekend-almost-ready/ Wed, 03 Feb 2016 21:10:04 +0000 http://www.benevasolutionsblog.com/?p=5870 Valentine’s Weekend is just around the corner! We want this busy holiday to be your best yet. Here’s a list of last-minute preparation steps that are commonly overlooked during the rush. Valentine’s Weekend Success Checklist __ Check to be sure all of your Valentine’s Weekend products are up-to-date and accurate on your website and on […]

The post Valentine’s Weekend is Almost Here…Are YOU Ready? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
iStock_000082673831_LargeValentine’s Weekend is just around the corner! We want this busy holiday to be your best yet. Here’s a list of last-minute preparation steps that are commonly overlooked during the rush.

Valentine’s Weekend Success Checklist

__ Check to be sure all of your Valentine’s Weekend products are up-to-date and accurate on your website and on floralapp®.
__ Start sharing “behind the scenes” pictures and videos in your social media posts.
__ Confirm that you have enough extra staff scheduled for next week and especially for the weekend.
__ Send a push notification to your floralapp® users to keep your shop fresh in their minds.
__ Meet with your staff every morning to make sure everyone is on the same page.
__ Have someone in charge of product positioning and replenishment in your showroom.
__ Post any special offers, events, or extended holiday hours on your social platforms.
__ Schedule and send out Valentine’s Weekend marketing emails to customers.
__ Make sure your online directory listings are all up to date.
__ Update your holiday hours on your website and social media pages.
__ Decide if you are adding surcharges to deliveries on Valentine’s Weekend.
__ Make sure all of your Valentine’s Weekend advertisements are entered into Floral Prodigy to track the results.

If you have questions or need assistance with completing these tasks, feel free to call us at (866) 768-2420.

The post Valentine’s Weekend is Almost Here…Are YOU Ready? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Two New Contests – Perfect for Customer Engagement http://www.benevasolutionsblog.com/two-new-contests-perfect-for-customer-engagement/ Thu, 28 Jan 2016 20:07:28 +0000 http://www.benevasolutionsblog.com/?p=5852 Contests have proven to be an excellent way to not only engage with your customers but to gather important information such as email addresses and floralapp sign-ups for your shop. Here are two FREE contests we are currently offering. Click on the links or give us a call at (866) 768-2420 to get started.   The Perfect […]

The post Two New Contests – Perfect for Customer Engagement appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Contests have proven to be an excellent way to not only engage with your customers but to gather important information such as email addresses and floralapp sign-ups for your shop. Here are two FREE contests we are currently offering. Click on the links or give us a call at (866) 768-2420 to get started.

 

The Perfect Romance Valentine Promotion for floralapp:

perfect valentine

Looking for an easy way to lock-in customers or capture mobile shoppers? Use this floralapp contest to stay engaged with customers and remain on their minds for Valentine’s Day orders.

Offer our Perfect Romance contest!

Blue Click Here Button


 

The Big Game contest on Facebook:

SuperBowlPointsGiftCard

Looking for easy engagement on Facebook? Let your followers pick the big winner of the big football game on Sunday, February 2 to win a special offer from your shop. Each shop will have a customized contest set up exclusively for their Facebook followers. Contact us today and we will set up the contest for you.

Offer our Facebook Big Game contest!

Blue Click Here Button

The post Two New Contests – Perfect for Customer Engagement appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Valentine Roses at January Prices? Riiiight! – Now There’s a New One! http://www.benevasolutionsblog.com/valentine-roses-at-january-prices-now-theres-a-new-one/ Tue, 26 Jan 2016 14:16:16 +0000 http://www.benevasolutionsblog.com/?p=5840 By now, you’ve heard the radio ads. FTD and 1-800-Flowers are offering “Early Valentine’s Day Specials,” and just like every year they’re trying harder – and taking action earlier – to secure as many orders as possible. Most of the major floral retailers now offer holiday discounts with price breaks for early shoppers – sound […]

The post Valentine Roses at January Prices? Riiiight! – Now There’s a New One! appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
flowersscreenshotBy now, you’ve heard the radio ads.

FTD and 1-800-Flowers are offering “Early Valentine’s Day Specials,” and just like every year they’re trying harder – and taking action earlier – to secure as many orders as possible.

Most of the major floral retailers now offer holiday discounts with price breaks for early shoppers – sound familiar? The national gatherers are securing orders fast, and with those orders they build relationships with the florists.

Market research firm Prince & Prince, which has tracked U.S. consumers’ floral purchasing behavior for the past two decades, expects American consumers to spend roughly $3.3 billion on flowers and plants this year for Valentine’s Day. That’s up from $2.9 billion last year!

The customers are out there – and they have the money to spend – but the market is crowded.

Online-only retailers have resources that the small local flower shops simply can’t compete against. Since we are unable to go toe-to-toe with national companies and their large budgets, we must focus our marketing efforts, target new customers with the tools we have available and offer a personalized service.

Valentine’s Day is a reason to order flowers…

Orders are a reason to grow your business…

Every order is an opportunity!

We’re so quick to complain about order-gatherers taking our business, but can we blame them? If we aren’t willing to provide our customers the service they need, then the answer is no.

Just because we can’t take a customer’s order doesn’t mean that they’re going to skip sending flowers to their Valentine – it means they’re going to move to the next name on their Google search and order from them instead.

This time of year, the pond is stocked full of potential new customer relationships. It is our responsibility to cast our lines and catch those fish before someone else does. Choosing not to do so does not only lower your revenue for Valentine’s Day, it lowers it for the whole year! If a customer has a good experience, they are going to go back to your competitor.

What can you do now to be fully prepared to maximize revenue for Valentine’s Day?

Here are 4 easy steps to help you prepare for Valentine’s Day

1. Update your website categories. Make sure that all of your offerings are active and easy to find on your website. If your website is attractive and easy to navigate, customers are more likely to place an order with you.

2. Promote Valentine’s Day offerings in local newspapers and on social media. Utilize media outlets to promote your business and remind potential customers that they have a full-service local florist available to take care of their floral needs – in town and anywhere across the country.

3. Gather orders as early as possible. Offering specials like “Valentine’s Roses at January Prices” is a great way to generate orders, but it’s also important to offer incentives to keep the orders coming in early. People have a tendency to put tasks off until later, but by doing so, they often limit their own options and cause you unneeded stress and frustration.

4. Encourage customers to download and use floralapp. When customers utilize floralapp, you don’t have to worry about them shopping anywhere else. The mobile app is so easy to use that it saves your customers valuable time while allowing you to stay better connected with push notifications, contests and other special offers. It’s the ideal win-win situation for everyone.

P.S. – This is the last week for Valentine’s Roses at January Prices. Be sure to use our banners and get the word out to secure orders!

The post Valentine Roses at January Prices? Riiiight! – Now There’s a New One! appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Featured Florist: K’nees Florists http://www.benevasolutionsblog.com/featured-florist-knees-florist/ Tue, 19 Jan 2016 17:19:29 +0000 http://www.benevasolutionsblog.com/?p=5814 This month’s featured florist is Heather Allen, owner of K’nees Florists with locations in Moline, Illinois, and Davenport, Iowa. K’nees Florists was started in 1886 by Wilhelm Kneese, who was a gardener for the John Deere family. The iconic Moline shop has been at the same location since 1901. Their second location – across the […]

The post Featured Florist: K’nees Florists appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Heather Allen and husband, Todd.

Heather Allen and husband, Todd.

This month’s featured florist is Heather Allen, owner of K’nees Florists with locations in Moline, Illinois, and Davenport, Iowa. K’nees Florists was started in 1886 by Wilhelm Kneese, who was a gardener for the John Deere family. The iconic Moline shop has been at the same location since 1901. Their second location – across the Mississippi River in Davenport, Iowa – is unique in the fact that it features a drive-thru window allowing customers to order flowers without even leaving their cars.

Q) How did you to get involved in the floral industry and when did you decide to make it your career?

I have always loved being creative. I attended design school in 1995-96 and fell in love with design. I worked for a couple shops as a designer/ manager then realized someday I would love to own my own business.

Q) After 130 years, K’nees Florists is obviously a well-established local business. How long have you owned the shop, and what made you decide to pursue that opportunity? 

I have owned the business for the past four years. I researched flower shops for sale and found K’nees listed with a broker. It was right up the street and exactly what I was looking for. I was a bit leery about having two locations in two different states but now I wouldn’t have it any other way.

Q) What is your favorite part of your job? 

I love designing and having fun with my crew. That is what I find the most fulfilling. I also like to work on attracting more customers utilizing creative angles, such as the new drive-thru.

Q) A drive-thru flower shop is fairly unique. How did you come up with this concept and is it working as well as you planned? 

Here in the Midwest, it can get cold! I am such a big fan of drive-thrus that I decided to have one of my very own. In our area, the largest grocery store chain has multiple locations and also offers delivery. I wanted to stand out from them and find a more convenient way for customers to purchase flowers. It is very unique and it’s catching on quite nicely.

Q) How does the drive-thru work?

You can either call ahead or simply drive-thru. We have a menu board that is attached to our website. The menu appears all day and night on a large TV that you can view from a large picture window while strolling through the drive-thru. We have all items listed on the menu available at all times. Once we sell a design, we simply pull it off the site/menu until we replace it with a new design. It works quite well!

Q) What is the average wait time for someone at the drive-thru?

Really, it is just a few minutes while we wrap up their order. I compare it to the wait at a coffee drive-thru.

Q) Do you run any kind of specials or contests for your customers? Which ones do your customers respond to the most?

We typically have a $9.99 dozen roses special – customers obviously love that. They also think of us again when they need a larger sympathy or wedding designs.

Q) How important is community outreach and what are your favorite causes to support? 

I used to be a firefighter/paramedic for Moline Fire Department. When I left that position, my goal was to still make an impact in our community. I feel very blessed in my life and love to help others feel the same. I started K’nees for a Cause a couple years ago. We have a dedicated bouquet each month and with each sale of the dedicated bouquet, 20% goes to a chosen local Quad City charity.

Q) What advice do you have for a shop that wants to attract new customers and sustain relationships with established customers?

Smile when you answer the phone and take the time for customers. Be confident in your pricing and product. Let your customers know you appreciate them and their business. Try to ask the pertinent questions when someone is placing an order to make sure you are grasping what they are seeing in their minds – because everyone always has something pictured in their mind. It is so very important to do this to get the best end result – customer satisfaction.

Q) What are you most proud of professionally?

I think it would be a combination of my life experiences from flower shop designer to firefighter to flower shop owner. I feel without all my past experiences, I would not be able to fully understand people and run a successful business. Believe it or not, there are far more challenges that occur on a daily basis at the flower shop compared to the fire ground. I always say I now put out “florist fires!”

We want to feature you!

Is your shop doing something that is unique or different? We would love to hear from you. Send us a brief email letting us know what you’re up to, and we may select your shop to be our next Featured Florist.

The post Featured Florist: K’nees Florists appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Maryland Florist Needs Our Help http://www.benevasolutionsblog.com/maryland-florist-needs-our-help/ Tue, 12 Jan 2016 15:40:27 +0000 http://www.benevasolutionsblog.com/?p=5804 On January 6, 2016, a vehicle driven by a man under the influence crashed into Floral Expressions flower shop in Owings, Maryland, causing the business to engulf in flames. The building and all of its contents were deemed a total loss. This husband and wife team of Aut and Connie Fuller owned and operated Floral Expressions […]

The post Maryland Florist Needs Our Help appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
floralexpressions-email-rev

On January 6, 2016, a vehicle driven by a man under the influence crashed into Floral Expressions flower shop in Owings, Maryland, causing the business to engulf in flames. The building and all of its contents were deemed a total loss.

This husband and wife team of Aut and Connie Fuller owned and operated Floral Expressions and have been large contributors to their community over the past 30 years. They have made numerous donations to various companies/charities throughout the years. In addition, they developed a program called Expressions of Hope whose mission is to redesign donated flowers and deliver them to area nursing homes, hospice, hospitals, and anywhere a smile is needed.

Now it’s our turn to come together and help lend a hand to a fellow florist. This family needs our support more than ever, whether it is monetary, prayers, equipment, etc.

A Gofundme.com page has been established on behalf of the Fuller family to help them rebuild their business after this tragedy. All money donated goes directly to Floral Expressions/Aut & Connie. Thank you for all of your support. It is truly appreciated.

If you would like to send a donation via alternate means, please send to:
217 N Penn St.
Bellefonte, PA 16823.

Click here for the gofundme.com donation page

Click here for a newspaper report about the fire

At Beneva Solutions, we truly believe that the local florist is the heartbeat of our industry, and nothing is more important than the health and well-being of a fellow florist. Our mission is to help florists grow and thrive, but we also strive to lend a hand in times of need. If there is ever anything we can do to help, please don’t hesitate to contact us.

Our thoughts are with the Floral Expressions family as we wish them a speedy recovery and hope they can quickly rebuild and get back to the business they love.

The post Maryland Florist Needs Our Help appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Would You like to Make Money on a $39.95 Wire-in Order? http://www.benevasolutionsblog.com/would-you-like-to-make-money-on-a-39-95-wire-in-order/ http://www.benevasolutionsblog.com/would-you-like-to-make-money-on-a-39-95-wire-in-order/#comments Tue, 05 Jan 2016 21:55:29 +0000 http://www.benevasolutionsblog.com/?p=5798 Bringing back the value of the wire-in order will help the wire-in order fulfillment serve a very valuable purpose again. Let’s face it: we need to consider value when marketing out-of-town orders. We can’t force customers to spend $50-$60. If they want to send a gift out of town, however, the minimum should start at […]

The post Would You like to Make Money on a $39.95 Wire-in Order? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
iStock_000072239255_LargeBringing back the value of the wire-in order will help the wire-in order fulfillment serve a very valuable purpose again. Let’s face it: we need to consider value when marketing out-of-town orders. We can’t force customers to spend $50-$60. If they want to send a gift out of town, however, the minimum should start at $39.95 including $10 for delivery. This is a $30 order. How does this work? By removing all restrictions and making the orders easier to fill.

How does that help?

We all have product we need to move. From broken stems that make for nice compact designs to additional leftover flowers from a wedding order, we have the product and everyone has a dump sheet. If you don’t have one, it’s because you don’t track it. An order for “$30 fill-to-value” allows you to clean out your cooler. The flowers must still be fresh, just a variety decided by the filling florist. The only request should be possibly a shade of a color.

What about custom requests?

Custom requests start at $50 (plus delivery). Now you may properly sell a custom request and we must all agree to highlight that. These designs are hand-created and limited to the availability of product in any given area. Substitutions may be used to complete the design style of the bouquet requested.

What steps should I take?

  • Create images to use on your website during holidays that suggest price points, not specific flowers.
  • Start selling “designer’s choice” orders that are under $50. Adjust your customer’s expectations so we can exceed them as an industry.
  • Create a memo to be used at your shop to help your staff understand how to execute this.

In closing please remember…

FedEx and UPS are multi-billion dollar companies because they deliver overnight. We have a network allowing us the ability to deliver the SAME DAY. We need to shed light on this and promote it. You can buy flowers anywhere, but the deciding factor to shop local is SERVICE – that’s it. Sending an order for $39.95 as a minimum – with no more than a color scheme – will allow more shops to take orders at holidays, which means we can send more and count on fellow florists to complete the experience. Across town or the USA, we need to fine tune the service we provide.

The post Would You like to Make Money on a $39.95 Wire-in Order? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
http://www.benevasolutionsblog.com/would-you-like-to-make-money-on-a-39-95-wire-in-order/feed/ 1
What do Dan Marino and Mary Murray’s Flowers Have in Common? http://www.benevasolutionsblog.com/dan-marino-mary-murray-common/ Tue, 29 Dec 2015 22:18:38 +0000 http://www.benevasolutionsblog.com/?p=5765 …Nothing! So why does someone interested in reading about Dan Marino have to look at Mary Murray’s Flowers? Although you may or may not be familiar with Mary Murray, whoever sees the name on their screen knows who she is because that customer visited Mary Murray’s website in the past three months. Mary Murray is […]

The post What do Dan Marino and Mary Murray’s Flowers Have in Common? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
…Nothing!

So why does someone interested in reading about Dan Marino have to look at Mary Murray’s Flowers?

Although you may or may not be familiar with Mary Murray, whoever sees the name on their screen knows who she is because that customer visited Mary Murray’s website in the past three months.

Mary Murray is a client of Beneva Solutions, where we focus on keeping our florists in front of their existing customers and prepare them to secure new customers.

You see, we have a problem with aggressive and deceptive marketers who are targeting YOUR customers. What are you going to do about it?

Mary Murray and over 100 florists have allowed Beneva Solutions to improve their reach and visibility, for a fraction of costs found elsewhere in the industry!

It’s Time for a Comeback

Upon closer inspection, perhaps we all have more in common with Dan Marino than we realize. Marino is a hall-of-fame quarterback who will always be remembered for his 36 fourth quarter comebacks and 51 game winning drives. It’s time for us to stage a comeback in our industry in 2016 by working hard to win back our customers. As retail florists we need to make ourselves more visible in order to take back our customers.

Remarketing costs as little as $2-3 a day after it’s set up. There are no more excuses for the Wesley Berrys’ of the world taking our customers with deceptive practices.

Beneva Solutions has a turnkey solution to help you make 2016 the comeback year of the local florist. From remarketing to Google Pay Per Click, to reputation management with Yelp, Google, and all the search options – It’s not just marketing anymore, it’s about protecting and growing your customers.

What is the Future of Your Business Worth to You?

There were a record number of floralapp sales during Christmas, so it’s clear that customers who download your app are most loyal to you for any order. It all boils down to this:  What is the future of your business worth to you? If we don’t protect our business, we could potentially lose it! A Facebook post or an ad here and there will not do the trick. You need a system in place to execute a plan. We can help. Feel free to call us anytime at (866) 768-2420.

 

Here are some other samples to see for yourself the effectiveness of remarking:

NCAA CBI College Basketball Scores CBSSports.com

Checking your favorite team’s scores on the CBS Sports website? Your ad along the side is constant brand reinforcement.

 

One of the most popular search items is the weather. Here is an eye-catching ad from Jory's Flowers prominently displayed on accuweather.com

One of the most popular search items is the weather. Here is an eye-catching ad from Jory’s Flowers prominently displayed on accuweather.com

 

Technology and Electronics Reviews USATODAY.com

Here is your ad – front and center on the USA Today website. You only pay when someone clicks on your ad.

 

jeterphone

Before you can read about Derek Jeter and the New York Yankees on ESPN.com, your ad is the first thing visible at the top of the page.

 

Flowers of Kingwood_Real Simpleborder

This ad from Flowers of Kingwood runs alongside an article on the Real Simple website about wedding flowers. The placement couldn’t be more perfect!

The post What do Dan Marino and Mary Murray’s Flowers Have in Common? appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
3 Things YOU CAN DO to Ensure Profit in the New Year http://www.benevasolutionsblog.com/3-things-you-can-do-to-ensure-profit-in-the-new-year/ Thu, 24 Dec 2015 17:50:16 +0000 http://www.benevasolutionsblog.com/?p=5757 Are you tired of the flowers in a box, Wesley Berry and the undervalued .coms yet? Rather than setting goals for the entire year, let’s all start with Valentine’s Day. Now that Christmas is in the books, it’s time to get refocused and rejuvenated because the biggest floral holiday of the year is a little […]

The post 3 Things YOU CAN DO to Ensure Profit in the New Year appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Are you tired of the flowers in a box, Wesley Berry and the undervalued .coms yet? Rather than setting goals for the entire year, let’s all start with Valentine’s Day. Now that Christmas is in the books, it’s time to get refocused and rejuvenated because the biggest floral holiday of the year is a little over a month away. Here are three things you can do to ensure a more profitable beginning to 2016.

Step 1: Identify the Opportunity

You can market against national order gatherers with Pay Per Click and remarketing, as well as newspaper inserts. You might try promoting “January Prices for Valentine Roses” and educating customers on the difference of the BLACK LABEL ROUGE and any other rose. Remember: Having a variety of advertising streams at one time allows you to cast a wider net of potential customers.

Step 2: Educate Your Staff

Don’t tell them to sell more, train them how to sell more. Begin by reminding customers that Valentine’s Day is coming and all staff members will be prepared with offering and ideas. As many of you know the majority of your Valentine’s Day orders will come from customers who only order once a year. This typically results in a lot of uneasy customers unsure of what to do or what to order. If your staff members understand this is going to occur, and take control of the situation, customers will trust them more.

Remind your staff why most customers send flowers at Valentine’s Day:

• Recognition for the sender: They want to secure or grow a relationship and this is the time to show they care and that they remembered. Remembering is most important!
• Recognition for the recipient: Most people want their Valentine to get attention at work. This is especially important and when others receive flowers before your customer, the phone calls begin. TIP: Early orders get delivered first!

Step 3: Track Your Results

Many shop owners forget that their advertising is only as good as their tracking method. Software like Floral Prodigy will allow you to see where your holiday orders came from. Did they come from your newspaper insert? Your Floralapp? How about Google Adwords? Knowing the answer to this question will help you determine where to invest your advertising dollars for the next holiday.

By initiating these three steps for Valentine’s Day we can take back our industry even if it is one order at a time!

The post 3 Things YOU CAN DO to Ensure Profit in the New Year appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
Strategies for a Smooth Ending to a Busy Week http://www.benevasolutionsblog.com/strategies-for-a-smooth-ending-to-a-busy-week/ Tue, 22 Dec 2015 14:48:47 +0000 http://www.benevasolutionsblog.com/?p=5749 With only a couple shopping days left, last-minute shoppers are getting desperate and you’re getting low on inventory. Here are a few ways to make a smooth ending to this hectic time of year. 1) Scale down your offerings on your website, or turn off website ordering altogether. 2) Make every order “designer’s choice” in […]

The post Strategies for a Smooth Ending to a Busy Week appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>
solutions blog1

With only a couple shopping days left, last-minute shoppers are getting desperate and you’re getting low on inventory. Here are a few ways to make a smooth ending to this hectic time of year.

1) Scale down your offerings on your website, or turn off website ordering altogether.

2) Make every order “designer’s choice” in holiday colors or at the very least, make sure all orders have designer’s choice as a 2nd option.

3) Limit your offerings to just three products – flowers, plants and gifts. Let the customers decide the price point and then fill to value with products you have left.

4) If you think you are going to have extra holiday products left over, add them to cooler arrangements to build value.

These methods are quite profitable for you and also help you to clear out extra inventory. Last minute shoppers know their options are limited. The closer it gets to Christmas, the more frantic they become and the more likely they are to buy whatever is left. Use this to your advantage and avoid being stuck with extra holiday items.

The post Strategies for a Smooth Ending to a Busy Week appeared first on Beneva Solutions - Floral Marketing - Blog.

]]>