For the last few years, Beneva Flowers has placed feedback forms like the one pictured, on all delivered flower arrangements as a way to gauge customer service satisfaction in addition to introducing themselves to both the recipient and sender.
How it works:
Step 1: The recipient receives the flowers with the feedback form attached. Inside they will find a form, requesting that they take a quick survey in exchange for a coupon.
Step 2: The feedback forms are perforated which allows the recipient to detach the “thank you” postcard and send a handwritten message.
Step 3: When the sender receives the postcard they will FINALLY know your shop name, have the confirmation that the sender loved the flowers and now know to contact your shop directly in the future.
It’s as simple as that!