Just in case you haven’t heard, this deal is now final. What does this mean to us?
I recently met with a florist and I asked, “Who is your largest competitor?” He said Pro Flowers. My opinion differs because I feel it’s the local shop down the street.
ProFlowers competes with 1-800-Flowers, Teleflora, and FTD. If this is one less national marketer, this leaves a space in the local market for REAL local florists.
Congrats to FTD and, hopefully, the focus will be on more local florist HAND DELIVERED orders. Many consumers are realizing the flowers in a box are a crap shoot.
So far, I’ve been told is that there is no definite plan, but FTD wants the marketplace to get more orders back to florists. That would be expected. Let’s see. Stay in their ear and let your voice be heard.
It would be great to be optimistic and hope that happens, but they just bought a lot of volume.
Stay tuned… Join the conversation on our Facebook page, we would love to hear your thoughts.