Over the last few months gas prices in America have continued to fall, allowing flower shops to financially breathe even if it is just slightly. According to Yahoo Finance these gas prices are here to stay. Whether you believe this to be true or not, we’ve heard a soft murmur from shops that they are considering a lower delivery charge to be more competitive with the .coms and order gatherers. One shop in Colorado is choosing to use the gas price cut to recoup funds from years prior.
We’re wondering why shops don’t use this extra cash to…
• Reconsider their delivery time cut-offs
• Extend delivery areas
• Increase marketing budgets
As a service driven industry we think cutting prices won’t build customer loyalty. Exceeding expectations and providing a memorable service will be what aids shops in retaining and expanding their customer base.