Avas Flowers has taken their map images down and are in the process of changing the wording on their home page. Due to our combined effort they no will longer portray themselves as local florists.
Individual shop owners pulled together and acquired the support of the wire services to create a unified voice of reason and informed Google of Ava’s Flowers misrepresentation. Coming together was not an easy task because our industry is a tough one for everyone involved. Wire services need orders from florists and we need their technology. While, there is no immediate indication that gathering will stop, deceptive gathering can and it looks like the more we all stick together, it will.
Where do we go from here?
We don’t need people ganging up on each other and demanding change of others. We should all continue to change what we can control, which is our individual businesses. I am in Tulsa working with another retail florist this week, who has chosen to strengthen their business’ infrastructure and other shops are following. From POS systems, to websites and mobile, there are lots of opportunities for us all and the key, in my opinion, is not couponing and gimmicks, it is social engagement.
This holiday season, it would be great to work in conjunction with our wire services while we focus on engaging customers. People are looking to shop local but, they can’t shop with you, if they can’t find you.
Thank you all for stepping up as professionals. Coming together to create this one common voice with a consistent message proves that WE have the power to make the much needed changes in our industry.