Major holidays mark some of the busiest times in our industry. We spend weeks – if not months – preparing for a handful of dates that are crucial to the success of our business, but how do we go about approaching the lesser-known holidays, and how can we capitalize on their increasing popularity in relationship to our business?
In the past, most of the holidays that were important to us were primarily traditional national and religious holidays, but times have changed and technology has us connected globally like never before. Today’s children and young adults (future customers) have never lived in a world that was confined by political borders or religious beliefs. They carry access to the entire world on their smart phones, and desire participation in world-wide causes and events that transcend cultural barriers that have existed for generations.
That global awareness, along with the rise of social media, has led to the growing popularity of worldwide holidays such as Employee Appreciation Day on March 6, and International Women’s Day, observed this year on Sunday, March 8.
International Women’s Day is not a new holiday. The earliest observance of this holiday was held over a century ago, and the United Nations General Assembly proclaimed March 8 as the UN Day for women’s rights and world peace in 1977.
In recent years, social media has boosted the popularity of International Women’s Day, and millions of people, who were previously unaware of the holiday, or the meaning behind it, are now joining the cause with celebrations or observances of their own. Its growing popularity is gaining a greater following every year. With that being said, what can you do to promote International Women’s Day and other lesser-known holidays to your customers? One way is to send out an email with special offers or incentives. Social media posts are another option. There are already trending Twitter hashtags referencing the holiday, and the day even has its own color, purple, and annual slogan. This year’s slogan is, “Make it Happen!” Be sure to include these elements in your marketing efforts to tie in with the cause. You could also hold a contest and give away purple flowers to promote this holiday.
No matter how you decide to celebrate, it is important to keep up with globally-focus trends such as this. With the right amount of preparation and implementation, they can not only provide the opportunity to increase your bottom line and create additional revenue, but can also help solidify your public image as a forward-thinking and progressive business