With social media sites constantly adding more features and visual elements, one of the biggest trends in social media right now is the importance of visual content. Images and video are proven to increase traffic across every social platform, and are almost a necessity to make sure your posts are being viewed. Knowing the optimal image sizes for posting images on social media will not only save you time, but will also enhance the visual stimulation of your pages and help you see better results.
The Big Three
As social media keeps evolving, the rules keep changing and it’s easy to lose track of the optimal image sizes for each site you utilize since they all have different guidelines. To cut down on time and frustration, there are only three sizes that you need to remember when re-sizing images for social media.
1280 x 720 pixels (Landscape)
This horizontal orientation is the most important media image size due to the fact that it is so versatile an can be used across the most platforms. This size provides a 16:9 ratio, which is standard for HDTV and most computer monitors. If you don’t have time to make three separate sizes and want to maximize efficiency, this is the size you should use.
- Google+ – Any size images are fine for Google+, but horizontal images are most likely to go “full stream,” which is the best exposure you can get on that platform since it takes up the most real estate on the page.
- Twitter – Any size images work with Twitter, but the image previews are formatted horizontally.
- Facebook – Landscape images take up the full width of the post, giving you the most exposure.
- LinkedIn – Images on LinkedIn that are not horizontal with have a gap on the side and won’t utilize the full available area.
735 x 1102 pixels (Portrait)
- Pinterest – Vertical images on Pinterest give you the most real estate and the most visibility – especially on mobile devices. It is important to keep in mind that you don’t want the image to be too tall, however, so this size is ideal.
900 x 900 pixels (Square)
- Instagram – The only option for Instagram is square. This size is actually a bit larger than the actual size used by Instagram, but they will reduce the size automatically. It is always better to have an image that is too large as opposed to one that is too small. You won’t lose image quality scaling down a larger image, but you will if a smaller image has to be scaled up.
- Profile Pictures – Most social media platforms prefer square headshots to be used as profile pictures. This is a good size for nice quality profile image, so keep this in mind when snapping those selfies!
Do you have any photo editing tips for social media? If so we would love to hear them.