Tweeting, Pinning, Posting and Plusing everyone is doing it, but not everyone is doing it right. In the last six months our SCOOP program has been building social credibility for flower shops across the US by optimizing an organized presence. Shelby Isaacson, director of SCOOP says, “I am thrilled that we are creating online company cultures that customers can relate to and want to interact with over and over again.” Since Shelby has headed the SCOOP department Beneva Flowers has seen a 53% increase in their Facebook fan base going from 12,500-19,000.
Here are just a few numbers from other shops the SCOOP team is working side by side with.
Lehrer’s Flowers in Denver had a 228% fan base increase in just ONE MONTH!
With our SCOOP program Every Bloomin’ Thing in Iowa City increased their post reach on Facebook by 99%. That means that 99% more potential customers saw what SCOOP was posting on their behalf.
Flowers of Kingwood even had an 88% increase of page views on their Google+ page.
Did you know the information on your Google+ page shows up on the right hand side of a Google results page?
SCOOP even had a local dry cleaning business, Cove Cleaners, see a fan increase of 190% in just one month on Facebook.
How Is SCOOP Getting These Results?
We are focusing on the 3 Cs… Content. Consistency, Culture
Content: As the saying goes, “Content is King.” We pride ourselves in creating content that is fun, exciting and provokes a response either emotional or verbal. It is also important to have a variation of styles to cater to the various social platforms.
Consistency: By having a set strategy of what is being posted, how often and when, shops are able to demonstrate a level of dependability to potential and current clients as well as staying on the forefront of their minds. After all, they don’t need to buy flowers; they just choose to use flowers as the medium to express their emotions.
Culture (Company Culture that is): Each shop is different and in today’s society uniqueness is a coveted commodity. By working closely with shops focusing on their specialties, local events like prom or even a “best of” contest SCOOP is displaying what makes that shop significant and local.
“Since SCOOP has taken over our company Facebook page the results have been nothing but spectacular. The contests produce fantastic results, great interaction and we always get lots of “shares” Our “likes” continue to grow on a daily basis!!! “–Tom Addalia of Flowers by Addalia
As we prepare for a re-launch this July we are encouraged by the social optimization we have done thus far and realize the value we are providing to our clients. There is no way that shops can hire someone for the cost of this service and be able to gain the success our clients have made.
“I love social media and supporting entrepreneurs in their success is what makes me come alive. I believe the most successful people in business are the ones that do the tasks that feel natural to them and then find passionate people to focus on the others.” – Shelby Isaacson, Director of SCOOP