Did you know 74% of consumers depend on social networks to guide purchasing decisions? With the average American spending more than 40 minutes a day on Facebook alone, this isn’t really a surprise. What is shocking is that some flower shops choose not to include social media marketing in their holiday campaigns. With Valentine’s Day sales expected to be 30% less than normal this year, shops cannot afford to ignore their social media platforms.
Here are 3 ways to maximize your social media platforms this Valentine’s Day:
Make sure your phone numbers and web addresses are accurate on all social networks. You’d be surprised how many clients that sign up for SCOOP have old phone numbers or web addresses on their social pages.
TIP: Google pulls local search results from Google+, so take extra care on this social page.
SHARE DON’T SELL:
Facebook recently implemented two new algorithms limiting the organic reach of sales posts and posts they consider to be SPAM. The latter has caused an uproar in the social media world because fan page administrators are not being notified when Facebook flags and removes a SPAM post. With this being said, the discourse used in posts has become even more significant. SCOOP director, Shelby Isaacson suggests writing status updates in the same conversational tone and attitude you would a good friend. Don’t use phrases like “buy now” or “on sale.”
In a society of over-sharers your customers want to know what is happening “behind the scenes.” They want to see the cooler over flowing with roses waiting to be designed, the designers laughing as they work and happy customers being handed their arrangements. Being human also means not deleting or hiding negative feedback. Instead respond quickly and show your concern for that customer. Being transparent in your imperfections will bring more clout in the social realm than sweeping issues under the rug.
If you have questions regarding social media marketing or are in need of a social media manager, feel free to contact our SCOOP director Shelby at Shelby@Beneva.com. She’s been promoting businesses on social since MySpace was cool.