How often do you see a new technology that completely amazes you? Earlier this month, Domino’s Pizza announced “tweet-based ordering,” which lets you place an order by simply tweeting an emoji on Twitter.
Five years ago, this technology would have been looked at as a cool gimmick, but likely nothing more. What makes it so incredible this time around is that now it’s practical.
Practicality is the key. When mobile apps first appeared several years ago, they were looked upon by many as little more than a novelty. Now they’re so mainstream that any business without one is lagging behind. It wasn’t long ago you could have said the same thing about having a website.
With so many people using technology in so many innovative ways, it’s not easy to stay on the cutting edge. Fortunately, staying ahead of the curve isn’t as important as the ability to adapt and evolve with the times. We may not always like the changes in technology, but change is inevitable regardless of our personal feelings.
It’s easy to discount new trends in technology and social media as soon-to-be-forgotten fads, but many of these platforms rapidly evolve into keystones of the global marketplace. It’s up to us to change with the times. Saying: “that’s the way we’ve always done it,” doesn’t work anymore.