Update: The Google Maps Are Just Images & Comments from Teleflora and FTD
So first, I would like to ask everyone to please LIKE Beneva Solutions on Facebook as we will continue to update topics like this.
We have just discovered that the Google maps on Ava’s Flowers websites are just images! These people spent a boat load of time doing this to everyone.
Get this! …They BLOCKED my IP address! If you try to click on the link and get a message that reads, “Site being updated,” it means they blocked you too! They don’t want us to see what they are doing. How do I know this? I used another connection and it appears just fine.
They know we are watching them, so don’t be surprised if they may do the same thing to you.
I have been told by Jack Howard, of Teleflora, that he is very concerned and there is a code of conduct at Teleflora. Violations such as deceptive practices will not be tolerated.
FTD caught them not passing along payments from orders and suspended them last summer. Now, after speaking with Tom Moeller at FTD, he told me that he thinks Ava’s is using BloomNet.
The legal department at FTD is looking into these ads and will be working with Google. They plan to use these screenshots and a few of their own to represent their case.
What I have discovered so far is that FTD and Teleflora do not seem to condone this practice what so ever. Reach out to your wire service of choice; they don’t want to see this any more than you do.
BloomNet (owned by 1-800-Flowers) seems pretty desperate for orders and I assume will take anything. In my opinion, and I have not talked to Mark Nance of BloomNet yet, but if the orders are being sent through BloomNet then that is ½ the problem. The florist filling orders from Ava’s is the enabler.
Florists beware; you can only point the finger so far, if you want this to stop, don’t accept the orders!
Original Post: We Have to Stop This Now!
By now you have heard me say over and over again, we need to support each other. Ava’s Flowers, a known order gatherer has gone too far and is deceiving local customers.
During a recent conversation with Keith Riewe of Bice’s Florist, he told me a story about how his shop got caught in an issue with Ava’s Flowers. After further investigation, my team and I have discovered that Ava’s Flowers is now designing pages to look like they are physically located in local areas. Please notice the following in the screen shot below: the Google map displaying their “location,” the city name is listed in multiple places, and the showroom images. What unassuming customer would not believe this shop is local?
This isn’t order gathering, this is deception, period. It is wrong in every way.
Ava’s is currently sending orders through FTD. I have reported this to FTD and Teleflora. Jack Howard, of Teleflora said they will present this to Ava’s Flowers and if these pages are not removed, they will revoke their Teleflora membership. I know they mean business. Do you remember how they dealt with Wesley Berry? This is the kind of support we need from our wire service. It makes me feel good to know that they take this as serious as we do and is one more reason why I want to support them with my orders.
What CAN You Do?
PLEASE contact Google and report Ava’s Flowers. If we all pull together, we can bring light to this situation. Google HATES this. When customers don’t get the results they need from Google, this jeopardizes Google’s future. Google will listen. If enough of us report them, we have a chance. We can help to change our industry for the better by bringing this to Google’s attention.
This is why we all get calls from customers who think they are shopping with us, but are not.
Please take a moment to check your listings and call Google at 866-246-6453.