Wouldn’t it be nice to be able to sit down and visit with every single customer face-to-face to discuss their thoughts, feelings and concerns about their most recent shopping experience and also their overall impression of our business?
Obviously that isn’t possible, so in many circumstances our only real feedback comes from one of two of two places – customers who are extremely dissatisfied, or the opposite end of the spectrum where longtime loyal customers think we can do no wrong.
Both of those groups deserve to be heard and their input is valuable, but if we only listen to them we’re missing out on a majority of our customers. It’s easy to sit back and think we have all our bases covered by making our most vocal customers happy, but our perception isn’t always as accurate as we think.
One Size Does Not Fit All
Business owners should not only value customer feedback, but depend on it as necessary part of their day-to-day operations. Trends change fast; today’s big seller may be an outdated fad in a month or two. Your sense of style may be impeccable, but that doesn’t do your business much good if you customers don’t share your vision.
Differences in styles and attitudes are also evident in different parts of the country, or even in different areas of town. A concept or design that works well in Florida may not be popular elsewhere. Unfortunately there are no universally correct answers – every situation and circumstance is different.
In order to get the most accurate pulse on your business, you have to listen to your customers. Surveys are an outstanding way to find out how they’re feeling, and a great way to let you know exactly where you can improve. Many people won’t offer feedback unless you ask, and those are often the customers with the most beneficial feedback.
Surveying customers is a big undertaking. Many business owners just don’t have the time nor the resources needed to manage it properly. Fortunately, we are here to help! Customer Survey Management from Beneva Solutions is the easiest and most efficient way to monitor customer feedback. Let us create a custom survey for your shop today, and leave the guesswork out of your business strategy.