Don’t miss SAF’s Floral Management magazine this month, especially the Viewpoint column discussing AmazonFresh featuring Art Conforti. What are your thoughts regarding AmazonFresh? Do you think we should be thanking Jeff Bezos?
Why We Should Thank Jeff Bezos
The latest change to hit the floral industry that will – or should – influence everything we do isn’t from within the industry. It’s from Silicon Valley, from the entity that has had more influence on retailing than any other: Amazon. Its latest venture: AmazonFresh. No fancy storefront, just a service-driven standard with a powerful website and mobile interface and a marketing budget no local florist could ever match.
If you are of the mindset that ProFlowers is the local florist’s biggest competitor, then it’s time to welcome the new ProFlowers of our future. Amazon’s latest venture offers its Prime members free same-day and early morning delivery of orders $35 or more of “more than 500,000 everyday essentials… whether it’s apples, shampoo, or a digital camera, we’ve got what you need … delivered at the time slot of your choice.”
Sound familiar? That’s right; they will be doing what we already do.
This is not necessarily a bad thing… READ MORE