The busiest time of the year is just around the corner. In many cases, the month of December will account for over 40% of a florist’s sales for the entire year! An estimated thirty percent of adults purchase flowers or plants as gifts for the holiday season.
The holiday season is celebrated with flowers. So how do you, as a florist get through the busiest season of the year and keep up a pace all year long? It’s great to have a hands-on job that gives you a sense of satisfaction with the results of your work. As a florist, you will be involved with some of the most significant moments in people’s lives. From birthdays to bar/bat mitzvahs to “just because,” florists help people show they care.
Making experiences is one of the most effective and practical ways for you to learn and gain valuable knowledge and skills in the floral business and social media is the most effective way to firm up new business.
Is Your Name Out There For All to See?
In today’s retail marketplace, just about every shop needs a dedicated person or a social media team to keep their virtual presence front and center. How can you keep your shop’s name fresh in the minds of consumers?
- Social platforms like Facebook, Twitter, Pinterest, Yelp and YouTube have definitely improved the chances of consumers finding real local florists, but there are still things we can do to increase our visibility even more.
- Even today, many florists do not even bother to put the shop’s local addresses and phone numbers on their home pages of their websites. With weak signals of content, especially local SEO content, they have little chance of appearing at or near the top for their appropriate keyword searches.
- With your own unique product content on your own site, you should see an increase of online ordering by a large percentage. The impact on phone sales should be even greater if you feature your phone number on every virtual page you have. Also, be sure you are reading and researching search marketing blogs and sites to educate yourself or your online communications person.
Pay Per Click
Pay-Per-Click (PPC), ads not only help raise your business to the top of the search engine heap, but they also provide a tremendous opportunity for you to increase your sales. It is important to understand how PPC programs work, and discover how to properly utilize them for your business. They may be prove to be an outstanding source of potential revenue that you’re missing out on by not taking advantage.
At Beneva Solutions, we have revolutionized a unique program that covers online Social, Credibility, Optimize, Organize and Presence (SCOOP); we keep our fingers on the pulse of social media and its importance in growing your business. Ask us… we will help you too!