It was February 28th when Art and his son Nick were checking into a JW Marriott in Los Angeles. As they walked in, they noticed streamers, DJ speakers, lights and confetti all over the floor. When Art asked what the party décor was for, the manager explained that the 1 millionth app check-in just checked in.
Art asked, “You threw a party for a check-in?” The manager explained, “Our app is our most value connection to our customers. After all, that is where people are spending more and more time. Just like our physical locations, we want to be where our customers are. When our app is downloaded we are getting a valuable piece of real estate on our customer’s phone. It’s well worth our investment to be sure our customers realize how convenient it is to connect with Marriott.”
See the party for yourself!
How does this pertain to your flower shop?
You would not open a flower shop in the opposite direction of where your consumers are… right? Then why would you ignore digital locations? There is no question that the secret to retailing today is online customer engagement.
How Floralapp can improve your online customer engagement:
When your customer downloads and registers their Floralapp, order gatherers can no longer hijack your customer. This means they will be doing business with your shop exclusively.
Floralapp has all the basic rules of retailing covered…
• LOCATION: Your shop will be on the device your customer spends most of their time on, their phone. Could you be anywhere better?
• OFFERINGS: App shoppers want to shop fast. A simple offering of best sellers works best. They are not looking to browse. If they are, they will do so on your mobile website.
• EASE: Registered Floralapp users do not have to log in each time they want to use your app and they also don’t have to type in recipient addresses. They can just click the recipient name and the fields are completed via the built-in integration system.
What Marriott spent to celebrate and promote their 1 millionth check-in may seem extreme. However, their campaign is encouraging engagement via app downloads which will result in an increase in long-term sales. This is something all flower shops are seeking and can attain with their own Floralapp. If you still are not convinced check out these monthly usage statistics.
To learn more about Floralapp and how it can help your business please contact one of our marketing consultants.