After all the anticipation and careful planning, Valentine’s Day is finally here. Here are our top “crunch time” secrets that will keep the orders coming in and the flowers going out.
Top “Crunch Time” Secrets:
Streamline Your Orders:
Our number one secret to managing the high volume of Valentine’s Day is to think “mass production” or “assembly line.” This can be achieved by narrowing down your products online in addition to providing a limited menu for walk-in customers. With limited product options, your designers can prepare multiple containers at a time and your sales staff can confidently offer items that are in stock.
Encourage Designer’s Choice:
In our shop we always suggest the “designer’s choice” option as much as possible during any holiday rush. This gives shops more flexibility and the customer can be confident that they are getting the best value possible.
Out of Town Orders:
We also suggest requiring all out of town orders to be no less than $45 plus delivery. Every flower shop in America is slammed right now, so many aren’t willing to take orders at a lower value. This secret will cut down time spent on phone outs and allow your sales staff to focus on the next order.
Consider a Valentine’s Day Delivery Surcharge:
Lastly, add a surcharge to every Valentine’s delivery from now through the holiday. This will encourage budget-minded customers to pick up their orders or opt for an earlier delivery date. If you would like more information on surcharges read: How To Potentially Double Your Valentine’s Day Sales.
We hope these secrets will help you have a successful Valentine’s Day and if you need any help, we’re here for you.