This is a question we seem to be getting on a daily basis. Historically, both Black Friday and Small Business Saturday have resulted in a minimal sales increase for florists.
Small businesses simply cannot compete with national retailers like Best Buy and Walmart on Black Friday, and American Express’ Small Business Saturday is still struggling for followers. However in recent years, Cyber Monday specials have really paid off.
If you have floralapp®, this is the perfect reason to set up a special offer because getting additional registrations this time of year will allow you to send more push notifications and stay better connected with your clients during the upcoming holidays.
Here are a few more ideas you can use to ensure that your holiday season starts off on the right foot
- Host a flower arranging class: Everyone is looking for activities to do with their out of town family. This is a fun and intimate event that will make a lasting impression.
- Run a contest for employees: Keeping the morale up is always important in customer service. If your employees feel good so will your customers.
- Create an offer on your Facebook page: Give your fans a reason to come into the shop by offering an exclusive Facebook offer.
- Provide samples of gourmet basket items: Letting your products speak for themselves creates a bigger impact than just hearing your staff’s opinion.
Don’t let your discounts escalate! You should reward customers who buy early, not last minute.