Since flowers aren’t typically the first idea that pops into most people’s minds when they are looking for Father’s Day gift ideas, your shop may get overlooked if you aren’t marketing correctly.
Even though many shops have “…and Gifts” right there in the name, it isn’t unusual for the non-floral offerings to get overlooked by customers – especially if the items aren’t prominently displayed in the store or on the website.
Shopping for dad isn’t always easy, but you can help inspire your customers by giving them fun and unique ideas for gifts that can’t be found elsewhere.
Now is the perfect time to showcase your gift baskets. In addition to pre-made baskets that you regularly carry, let your customers know that you are able to create custom baskets especially for them at the price point they desire. Be sure to promote any unique or locally-made goods included in the basket that make it exclusive to your store. If you don’t already have gift baskets available, it is easy to create them around almost any theme imaginable.
Father’s Day is also an excellent time to feature your selection of plants. Plants are nearly always a safe choice for Father’s Day thanks to their simple care and hearty nature. Plants make fantastic gifts that come in a wide variety of sizes and shapes to fit nearly anyone’s budget. If you have them off by themselves in a separate section of your store, make sure to have plenty on display in high-traffic areas.
Offering Other Suggestions
Cut flowers may not be big sellers for you on Father’s Day, but with the right marketing approach, you can assist your customers with some unique and unusual items that they may not have even known you had available. Make sure your customers are aware of ALL the options you have for them, and don’t be afraid to suggest add-ons to make this Father’s Day gift one-of-a-kind.