One of the most under-utilized methods of operations is maximizing your customer’s phone experience to your marketing efforts. By creating a synergy between the two, you build an effective and uniform message to your customers.
While floralapp® members all have their own ways of marketing for downloads, one of the easiest, cheapest, and quickest ways is to solicit downloads through suggestions at the end of every customer conversation. It sounds like the simplest thing, doesn’t it?
Take a few minutes tomorrow morning and gather your entire team. Ask that they end every conversation with your customers with a simple phrase about downloading floralapp® to their smartphones and how they can get special savings if they do so. This takes about 10 minutes to discuss with your team, and merely 10 seconds for them to say it over the phone. This is a very cost-effective method of marketing your new app to the public!
How else do you think your customers will know about your app unless you tell them about it? So, get out there and get creative! Here are couple end-of-call suggestions to plug your floralapp®:
- “Thank you, we will take great care of your order. Have you downloaded our floralapp? You can easily order flowers and gifts right from your smartphone! Go to www.floralapp.com/YOURKEYWORD to download, then enter keyword: YOURKEYWORD for special mobile-only offers.”
- “Is there anything else I can assist you with today?”…”Be sure to download our mobile app to your smartphone for special offers. Search for floralapp in your app store, and once it’s downloaded, type in keyword: YOURKEYWORD.”
If you’d like more information on how YOU can get floralapp® working for your flower shop, call us at (800) 560-0501 or send us an email. We are always available to answer your questions.
~your floralapp® team