Prom seems to be a love them or leave them event for most florists. Typically, the ones that want to “leave’em” are the ones who have their biggest proms on Mother’s Day weekend. Before you join the band of haters consider this, what BIG life event happens for these customers during their 20’s and early 30’s? Marriage, right? We’re pretty sure your shop could benefit from more weddings. So, instead of treating prom orders like an inconvenience, consider the lifetime value of these customers.
Here are a few tips to make the most of this year’s prom season:
1. Leverage Your App: According to the Washington Post, the average teenager spends almost 7.5 hours a day on their cellphone texting, interacting on social media sites, watching TV, and playing games. This is why having an app like the Floralapp that is easy to order from and only needs to be downloaded once, is important. We suggest encouraging app downloads by offering 10% off prom orders. By acquiring these customers you are solidifying prime real estate in their “virtual neighborhood.” That way when they go off to college and forget Mom’s birthday, your shop will be there to help.
TIP: If you already have Floralapp, be sure to send a push notification reminding your subscribers to order their flowers early.
2. Engage with the client base: Having a social media presence is a necessity because the “virtual generation” is consuming an obscene amount of media. Try running a fun contest such as a “designer’s challenge” by encouraging your fans to post a swatch of their dress on your Facebook page. Then your shop can pick 2-3 swatches and create an over the top corsage to match each swatch. You could even go a step further and create floral jewelry. The sky is the limit when it comes to contests, just make them easy to participate in.
TIP: Have your customers “check in” on Facebook when they are waiting in line to pick up their corsage or boutonniere, so ALL of their friends will see your business name on their newsfeed.
3. Partner with schools: Contact local schools and see if they would be willing to let you come in during lunch to take orders or post posters with your Floralapp information in exchange for a donation or percentage of the profits. Going to where the customers are makes the ordering process easy and fast, which is something this generation expects.
4. Host a Prom Party: Similar to an open house, prom parties are hosted for just a few hours and allow you to show off your add-ons while gathering the majority of your prom orders. This creative and personal approach will be what these girls will remember and will be a big reason why they come back to you in a few years for their wedding flowers.