It was so nice to see everyone at SAF this weekend! We are so proud to be a part of SAF. They are one of the only groups out there that truly supports the local florist. We feel honored to have the chance to share our knowledge with so many of you. Our only wish is that we could have had more one on one time to help and share ideas with more shops. Many of you wanted to know more regarding the products we use at Beneva Flowers.
There were a lot of questions regarding the Floralapp, Remarketing and SCOOP, our social media management program. This didn’t surprise us at all because they all promote engagement as well as branding. The Floralapp is the ultimate engagement tool. It connects with the younger shoppers and those who want fast ordering. It will never replace a website; it compliments all that you do. We will be releasing our GPS based offers soon so when anyone drives by your shop, your local offer will appear. If you would like more tips regarding Floralapp visit check out our blog series, “10 Ways to Promote Your App.”
Another popular strategy is Remarketing. This marketing tool allows you to keep your brand in the forefront of your customers’ minds by following them across the web. Many were shocked when we said, “Yes, you really can have online billboards for just $2 a day.” For more information about remarketing check out this blog post.
Our social media management service, SCOOP was another hot topic. Did you know the average American checks their social sites more than 14 times a day and spends almost 1.5 hours a day tweeting, pinning, and
posting?That’s a lot of time in one place. As entrepreneurs we need to be where our customers are. The question is no longer if you should do social media marketing, but how your shop will do social. To read more about SCOOP and the results we are getting our current clients visit this blog post.
As a retail florist (like most of you) we are happy to discuss the challenges you face anytime. Our advice and time is always available for you. If you need help figuring what to do next to reach more customers please fill out this form and we will get you more detailed information shortly.