About a year ago, BloomNation was making BIG headlines regarding their financial backing but, now they’re making the news for another reason. Entrepreneur magazine has published an article saying, BloomNation has partnered with Yelp to offer floral sales directly from their website and app. How do you think this will affect the floral industry? Is this just another PR push?
Here is what one florist’s shared with us recently…
“I like BloomNation a lot. They have a really user friendly dashboard. They don’t have a bunch of fees, and the orders we get are for good amounts with plenty for delivery. I even get paid immediately directly into our bank account. We receive around 12-20 orders a month, which is not a lot but, for some reason it just recently jumped to that from 4 or 5. We did go in and update all of our products, so that might be why.”
This shop’s experience is a bit different then that of Beneva Flowers. However, if we can get the same results we might reconsider using BloomNation. The only thing that really holds us up is the same question we asked last year… “What happens when their funding needs to be paid back? Will 10% per order really be enough for them to turn a profit?” We have always found that NOTHING is really free. If companies want to eat a cost, they have to make it up somewhere else.
We want to hear from those that are using BloomNation:
- Are you seeing positive results from your listing?
- Do you think this new partnership with Yelp will add value to what BloomNation is offering florists?
For about BloomNation check out this blog post.