Hanukkah began on Sunday, and the Christmas season is well under way. With the holiday season in full swing, you may be formulating a strategy on what to post on your social media platforms. Here are SCOOP’s top four tips for social media marketing this holiday season.
1) Don’t post prices – Your customers don’t want to be sold to on social media; they want to feel connected and important to your business. Instead of posting a holiday bouquet with the sale price, engage them by posting two arrangements side-by-side with a question such as, “Which centerpiece would you put on your holiday table this year?”
2) Don’t treat your social posts like ads – It’s important to share your holiday arrangements in fun and interactive ways. Engaging lifestyle posts that give viewers a behind the scenes look at your business are highly effective on social media. Feature arrangements in mid-creation with a designer or introduce a customer service rep with his or her “favorite” holiday gift idea, instead of posting images from your website with the SKU and price.
3) Reward shoppers who order early – Posting deals on cooler arrangements or gifts is effective for last minute shoppers, but when it comes to deliveries you will set yourself up for a smoother holiday if you offer the biggest deal in the early part of December – this prevents last minute panic to locate flowers and extra staff.
4) Keep your followers updated – If you decide to adjust your shop’s hours during the holiday season or end up with surplus products that you need to clear out, social media is the quickest and most efficient way to connect with your customers and let them know what’s going on in your store. Keeping customers up to date on events and special “exclusive” promotions is a fantastic way to keep them engaged while marketing your shop at the same time.
Need help with your social media this holiday season? Contact us at (866) 768-2420.