As the social media director of Beneva Solutions, Shelby Isaacson is constantly being asked, “How do I know if my social media presence is growing?” Unfortunately, the answer is not an easy one. Social media platforms are constantly changing. In the last month alone, Facebook has “cleaned house” by erasing page likes from any inactive personal accounts and Google has announced a division in their Google+ streams.
Sometimes you may just feel like saying, “forget it,” but how can we? Americans spend 20 hours a day with their smartphone right next to them and 1 of those hours is spent on social media sites.
Today, we are going to let you in on a little SCOOP secret…
The number of likes or followers does not determine the “health” or “growth” of a social media business page. In fact you should actually pay more attention to the percentage of fans that are engaging with your social sites. Be it Facebook, Google+, Pinterest, or Twitter, if your fans and followers aren’t responding to questions, repining or retweeting than you really need to think about what you are sharing and how you are sharing it.
If the true “health” of your social media efforts seem a little sickly or you are not sure if your pages need a “heart transplant” or just a “diet change” we are here to help. We offer free social media evaluations to anyone who asks for one. If you contact us, we will go through your social sites, help you diagnose any issues and give you the tools to help get you on the right track.