The only gift nicer than a keepsake to be remembered is a COLLECTIBLE keepsake.
This year marks the 75th anniversary of Spode, a well-known collectibles company with a brand that is one of the industry leaders for holiday keepsakes.
We wanted to create a gift that would be unique to one flower shop in every city across the USA. In 2011, we released the very first Spode Holiday Express train. This original piece set the bar high by introducing a limited edition gift that was individually numbered and came with a beautiful gift box with the picture of the train for safekeeping. We spent almost a year creating this original design and box to match.
Receiving this gift was, and is today, something special. It is not a container, it is an experience. This year’s final piece of the Spode Holiday Express Train is set to be released soon.
If you were one of the fortunate shops to have been on board, you will have the first opportunity to continue this collection with the final piece this season. Customers are already asking us (and a few other shops) about this final piece. Collectors will be out collecting, recipients will want to complete their sets, and those seeing it for the first time will want to know if the original pieces are still available.
With only one shop in each market, you are setting your shop apart from the competition. It may just be one step, but it is the start. Carry a gift that is unique to you. Create the need to revisit your shop.
This is a united step in the right direction for your shop. The Spode train was featured as the cover of the Beneva Solutions holiday brochure that had a distribution of over 1.4 million pieces printed and delivered across the USA. This product will be promoted on localflowershop.com as well. The best part about this gift is shops across the country will carry it and same day national delivery will be available. We would love to hear what ideas you have to improve the local shopping experience at your shop.
Be on the lookout for the release of the final piece of the Spode Holiday Express Train!
–Art Conforti, PFCI