The fall postcards are almost here and the holiday season is fast approaching. Now is an important time to make sure you have a marketing strategy to get as many orders as you can. One proven method makes it simple turn one order into two by offering an instant discount on a future order. The process is easy, at the end of the order after you give the total and recite the following: “Thank you for your order. By the way, this order qualifies you for $10 off any order you place for the month of December. With the holidays just around the corner, is there any additional shopping I may assist you with today?” Watch the video below to learn more!
Video is the hot topic on social media right now. Facebook posts with a video included have proven to yield much better results than posts with only a picture, or just plain text. Shooting a video doesn’t have to be intimidating, in fact almost all smartphones are capable of shooting high-quality videos without much user input.
Almost every smartphone comes equipped with a video camera app that is more than capable of getting the job done. You could download a 3rd party app if your phone does not have its own, but more than likely you are already ready to shoot as soon as you open the app.
Here are four important things to consider that can make your video look great
1) Orientation – One of the most important mistakes amateurs make is shooting video in “portrait” mode (or holding the phone vertically). Filming in portrait mode is okay if you are only planning on viewing it on your device, but anything else requires you to turn the phone horizontal and film in “landscape” mode. Social media posts are always viewed in landscape mode, so filming the correct way will help you avoid those black bars on the side of the video, and make it much easier to view.
2) Lighting – Although camera technology in smartphones has come a long way, many of them still struggle in dimly-lit places. The main thing to remember is to avoid back-lighting the subject of the video. In other words, make sure that the light source, whether natural or artificial, is in front of the subject and facing away from the shooter. If at all possible, try to use as much natural light as you can.
3)Audio – If the background sound is important, then it is imperative to find a suitable location to shoot your video. You will definitely want to avoid small enclosed spaces where sounds could echo, and you also want to avoid any sort of wind, because it will be picked up on the video and distract from your subject.
4) Stability – It’s extremely hard for beginners to hold a steady hand while filming video, but luckily many of today’s smartphones have some sort of image-stabilizing software built into the camera. It never hurts to use a small tripod or brace the camera against a fixed object if possible. Keep in mind that any time you move the camera; you shift the viewer’s eyes as well, so try to avoid panning or sudden movements to different angles.
Shooting video is fairly simple and straightforward. Most social media apps make it simple to upload your photos from your phone directly to the site, and most phones have a “share” button that allows you to send the video wherever you want it to go. With a little practice, you will soon be shooting high-quality videos of your own.
Beneva Flowers & Gifts as started a new initiative entitled “Fabulous Fridays” to motivate their customer s service staff to assist and coach their sales staff to increase sales on a daily basis.
“It has been clearly proven that the confidence of our consumers is declining, which can only lead to declining sales. This should be a red flag and a concern for all of us. This video includes tips for everyone to take back their business NOW!”
You may have seen the emails regarding our 2013 Floral Calendar, but you haven’t seen it like you will in this video! Art walks you through our new 2013 calendar, gives you a sneak preview, and of course, gives you tips along the way on how to utilize the calendar as a marketing tool. If your thinking of placing an order HURRY FAST because our $100 off sale ends the 30th! Click here to order today! Call us for more information regarding the calendar at 1-866-768-2420.
Still not convinced APPS are the future? Click here and be prepared to be blown away.