Do you know what the difference is between a good and a great florist? The answer is simple. It isn’t the size of their shop, but the effort they put into engaging their customers. Gone are the days of a simple “thank you” and a coupon for the next order. If a shop wants repeat business, they have to work for it. With the average American witnessing an average of 3,000 advertisements a day it is not easy, but we have found that these 4 tools keep customers not only engaged, they will also increase sales.
Reminder cards: From holidays like Thanksgiving and Christmas to birthdays and anniversaries, sending friendly reminders is a valuable relationship building tool. These cards remind the customer not only of the specific event but, the product you provided last year as well.
Social Media: Approximately 1.5 hours of an American’s day is spent on social media sites, with 51 of those minutes on Facebook alone. If your shop is not present where your customer spends their time, how do you expect them to find you let alone know who you are?
Floralapp: This is the ultimate engagement tool because it can result in immediate sales. We suggest using push notifications around the holidays or for special deals.
Remarketing: We like to call these online billboards. These customized banners follow your customer all over the web for 30-60 days and keep your shop’s message in the front of their mind.
Engagement is not always easy however, doing something is a whole lot better than doing nothing. If you are unsure where to start, give us a call. We can help you sift through your options and figure out what will work for your customers.
Remember: We’re not just another marketing company we’re a flower shop too!