Can you believe it is a less than a month from Valentine’s Day? Doesn’t it feel like we just finished the holidays? Either way, now is not the time to coast, it is the time to rev up your engines and make your marketing efforts work for you. During this time of year, we hear ALL TOO OFTEN that shops aren’t promoting for Valentine’s Day or that they have more than enough business and every time we can’t help but ask… “WHY?”
We are so quick to complain about the order gatherers taking our business, but how can we blame them if we aren’t willing to provide the service our customers need? Just because we can’t take a customer’s order doesn’t mean that they are going to skip sending flowers to their Valentine. They’re just going to go to the next name on their Google search. This time of year the pond is stocked full with potential new customer relationships and it is our responsibility to cast our lines and catch those fish before someone else does. Choosing not to do so does not just lower your revenue for Valentine’s Day it lowers it for the whole year because if that customer has a good experience they are going to go back to your competitor.
Did you know…?
The average customer buys flowers 4 times a year? Assuming their average order is $60 that is $240 per year or $720 over a lifetime customer average (3 years). If you gained just 100 customers this Valentine’s Day that would equate to $72,000 dollars in 3 years!
Want to crunch your own numbers? Check out our Lifetime Value Calculator.
Enough with the pep talk… we want to see you succeed, but what about you? How do you plan to prepare for the influx of new customers?