Did you know that Valentine’s Day falls on a Sunday next year? Some may look at this as bad news, but others see an exciting opportunity! Many of your competitors won’t open their doors on a Sunday…so where is their business going to go?
Although we still have a few big holidays before we get to Valentine’s Day, it’s never too early to begin marketing efforts in order to maximize your sales and efficiency potential – especially this year.
The big “names” in the industry like FTD, 1-800-Flowers, and Flower Delivery Express will be marketing to your customers, so it’s now more important than ever to make sure your customers know that you will not only be open on Valentine’s Day, but you will be ready to exceed their Valentine’s expectations like never before!
Consider all the benefits that direct marketing can provide:
• Products and pricing that are exclusive to your shop
• Coupons and discount offers available only to your customers
• Direct contact to your existing customer base
• An introduction to new residents in your area
• Assurance that customers and potential customers know without a doubt who they can trust with their Valentine’s Day orders
As you know, Valentine’s Day is one of the most important days of the year for our industry. Everyone features deals and Valentine’s Day specials in an effort to gain customers. With all the national advertising taking place, how can we expect our efforts to not only reach the customers directly but also to stand out from the crowd? Direct marketing on a local level puts you in control and levels the playing field. Remember, people will be placing those orders for February 14, the only question is… with whom?
Beneva Solutions is here to help you with all your direct marketing needs. Give us a call at (866) 768-2420 and discover how we can help you exceed your customers’ expectations this Valentine’s Day.